According to a "scientific" study, the Cardinals are the most hated team in this year's playoffs. Is there any merit to this argument?

According to a...

by MobSoc Media ‐ September 30, 2014

According to a "scientific" study, the Cardinals are the most hated team in this year's playoffs. Is there any merit to this argument? http://on.wsj.com/1uWs84K